Before Going Global, Ask: Does the Market Want What You Offer?
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Collected in Robin Shen’s Field Notes · Content type and attribution are shown above
English translation of the Chinese post originally published 2025-10-29. Translated 2026-11-05 with AI assistance. Historical figures and claims have not been updated or independently verified. 中文原文
Reading guide
Before expanding overseas, ask whether the market actually wants your project. In Singapore, for example, investment may follow naturally when a project is both a globally recognized Taiwanese strength—such as semiconductors, AI hardware, IC design, or critical components—and something Singapore wants to develop. If neither condition holds, the effort may yield little. The central questions are whether you can prove world-class strength and how badly the market needs you.
Key points
- Before expanding overseas, ask whether the market wants your project.
- Investment may follow naturally when the project matches both Taiwan’s recognized strengths and the host market’s priorities.
- If neither condition holds, the effort may yield little.
- Prove that you are world-class and that the market strongly needs you.

Full text — English translation
These articles are personal notes, book excerpts, and collected reprints. Figures and events reflect the time of the original publication, are not current information, and do not constitute investment advice.
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