Capital Markets & Governance

The Golden Arches Theory: Economic Development May Bring Peace, but Human Desires for Power Are Harder to Predict

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Robin’s commentary plus a retelling of Friedman’s theory (as of February 2021)

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Collected in Robin Shen’s Field Notes · Content type and attribution are shown above

English translation of the Chinese post originally published 2021-02-03. Translated 2026-10-31 with AI assistance. Historical figures and claims have not been updated or independently verified. 中文原文

Reading guide

Robin introduces Thomas Friedman’s Golden Arches theory: two countries with McDonald’s restaurants will not go to war with each other, because societies with McDonald’s have stable economies and strong middle classes, and their interest in development and consumption outweighs ideology. At its core, this is an expectation of rational human behavior. Extended further, countries in the same global supply chain will not fight each other. Robin hopes economic development and democratization will advance peace, but ends with a qualification: human nature and the desire for power are harder to predict.

Key points

  • Friedman’s Golden Arches theory: countries with McDonald’s will not go to war with each other.
  • Underlying it is an expectation of the rational actor of economics.
  • Countries in the same global supply chain face high economic costs from war.
  • Robin’s qualification: human nature and the desire for power are harder to predict.
Columns and beams in an open building are connected by central rods and balanced weights, suggesting structure and checks in governance.
Capital markets & governanceThematic illustration · AI generated

Full text — English translation

For many countries, the road to democracy is long. Let me introduce another idea: the Golden Arches theory, proposed by Thomas Friedman, author of The World Is Flat. The golden arches refer to McDonald’s large M-shaped logo. The “Golden Arches theory” can be stated in one sentence: any two countries with McDonald’s restaurants will not go to war with each other. Friedman believes a society with McDonald’s is essentially one with a stable economy and a strong middle class. Interest in economic development outweighs ideology, and the desire to consume outweighs the desire to fight. People will replace their appetite for war with burgers and fries. At its core, this is Friedman’s expectation of the “rational actor” in economics. He believes two countries with McDonald’s will not fight; extended further, any two countries in the same global supply chain will not fight because the economic losses would be too great. I hope countries around the world can use economic development and faster democratization to advance global peace and stability. ---- Many economic assumptions treat people as rational. In reality, human nature and the hunger for power are harder to predict.

These articles are personal notes, book excerpts, and collected reprints. Figures and events reflect the time of the original publication, are not current information, and do not constitute investment advice.

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