Entrepreneurship & Strategy

Fundraising in Practice: Create Opportunities to Meet Investors Instead of Mass-Mailing Your Pitch

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Robin’s commentary

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Collected in Robin Shen’s Field Notes · Content type and attribution are shown above

English translation of the Chinese post originally published 2022-03-16. Translated 2026-10-30 with AI assistance. Historical figures and claims have not been updated or independently verified. 中文原文

Reading guide

Robin offers practical fundraising advice: cold-emailing business plans is the least efficient approach. Sending them out indiscriminately may be no help at all and can even backfire. Go to events where you can meet investors and briefly introduce yourself and your venture face to face. Explain it clearly and spark interest within three minutes. Opportunities to meet investors can be created, so always have a three- to five-minute introduction ready. A recommendation from someone you know is another plus.

Key points

  • Cold-emailing business plans is the least efficient approach; indiscriminate distribution can backfire.
  • Go where investors will be and introduce yourself briefly in person.
  • Always have a three- to five-minute introduction ready.
  • A recommendation from someone you know is a plus.
One clear path continues into the distance among several branching routes, suggesting choice and focus.
Entrepreneurship & strategyThematic illustration · AI generated

Full text — English translation

Cold-emailing business plans is the least efficient approach. Sending them out indiscriminately may be no help at all and can even backfire. Make sure you go to places where you can find investors. Say a few words in person and briefly introduce yourself and your venture. Be able to explain it clearly and spark an investor’s interest in three minutes. Opportunities to meet investors can be created; you need to have a three- to five-minute introduction ready at all times. Alternatively, having someone you know recommend your venture is also a plus.

These articles are personal notes, book excerpts, and collected reprints. Figures and events reflect the time of the original publication, are not current information, and do not constitute investment advice.

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