A Funding Winter: Back to the Fundamentals of Business
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Collected in Robin Shen’s Field Notes · Content type and attribution are shown above
English translation of the Chinese post originally published 2022-10-31. Translated 2026-10-24 with AI assistance. Historical figures and claims have not been updated or independently verified. 中文原文
Reading guide
Robin's late-2022 view of startup fundraising over the next one to two years: pandemic-driven remote demand and quantitative easing fueled capital markets and startup investment in 2020–2021. In 2022, the continuing Russia–Ukraine war, inflation following a decade of easy money, tightening and rate hikes in Europe and the United States, and spending shifting from electronics to offline activities battered technology stocks. Meta and Netflix fell over 70%; AMD, NVIDIA, and Intel over 60%; Zoom and C3.ai as much as 90%. Sequoia and Y Combinator warned of a funding winter. Startups must return to fundamentals: will customers pay for the product or service, rather than merely hoping VCs will? The era of burning cash for market share has passed. Be more focused and lean, and right-size the organization if necessary to weather the next one to two years. VCs assess investments over five to seven years, rather than being entirely driven by two to three years of volatility, but large portfolio write-downs create operating pressure and may require valuation adjustments. Stock declines are figures from 2022.
Key points
- The shift from pandemic boom to funding winter reflects the 2022 context.
- Customers must pay, rather than VCs alone.
- The era of burning cash for market share has passed.
- Be more focused and lean; reduce organizational size if necessary.
- VCs look five to seven years ahead but may adjust valuations with the market.

Full text — English translation
These articles are personal notes, book excerpts, and collected reprints. Figures and events reflect the time of the original publication, are not current information, and do not constitute investment advice.
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