Nintendo's Resilient Results: Tears of the Kingdom, the Mario Movie, and Market Values
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Collected in Robin Shen’s Field Notes · Content type and attribution are shown above
English translation of the Chinese post originally published 2023-08-08. Translated 2026-10-25 with AI assistance. Historical figures and claims have not been updated or independently verified. 中文原文
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Robin reviews Nintendo's April–June 2023 results. Even near the end of the Switch's product cycle, quarterly hardware sales reached 3.9 million units, up year over year, helped by The Legend of Zelda: Tears of the Kingdom selling 18.51 million copies in under two months. The Super Mario Bros. Movie also generated US$1.357 billion in worldwide box office from a US$100 million budget. In simple terms, hit games lift hardware sales, while movies reconnect adults and introduce children to the intellectual property. His added market-value comparison is striking: Nintendo at ¥8 trillion, Sony at ¥16.36 trillion, and Panasonic at ¥4.03 trillion. Panasonic was worth only half as much as Nintendo. Times really are changing. Market values reflect August 2023.
Key points
- Near the end of its cycle, Switch still sold 3.9 million units in a quarter, helped by 18.51 million Tears of the Kingdom copies in two months.
- The Mario movie generated US$1.357 billion in global box office on a US$100 million budget.
- A flywheel: games lift hardware sales, while movies broaden the audience for the intellectual property.
- Panasonic's market value was only half Nintendo's—a sign of changing times.

Full text — English translation
These articles are personal notes, book excerpts, and collected reprints. Figures and events reflect the time of the original publication, are not current information, and do not constitute investment advice.
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