How Can Startups Hire Excellent People While Paying Less Than Big Companies?
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Collected in Robin Shen’s Field Notes · Content type and attribution are shown above
English translation of the Chinese post originally published 2022-08-11. Translated 2026-10-31 with AI assistance. Historical figures and claims have not been updated or independently verified. 中文原文
Reading guide
Robin argues that startups can attract excellent engineers away from big companies by presenting their ideas, dreams, and goals. They need employees willing and able to take risks; those seeking comfort choose major technology companies. Explain that the journey and growth can matter more than the outcome. A new hire at a startup can receive major responsibilities and challenges sooner, quickly becoming a key person for a product or market. Even if the company fails, they gain experience unavailable to junior employees at large firms, where reaching a key product role may take more than ten years.
Key points
- Attract people willing to take risks through ideas, dreams, and goals.
- Explain why the journey and growth can matter more than the outcome.
- Startups can offer responsibility and challenges sooner.
- A key product role at a large company may take more than ten years—Robin’s rough estimate from experience.

Full text — English translation
These articles are personal notes, book excerpts, and collected reprints. Figures and events reflect the time of the original publication, are not current information, and do not constitute investment advice.
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