Everyone Predicts Big Trends; Startup Opportunities Lie in the Subtle Ones

Originally published 2022-08-16Robin’s commentary

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Collected in Robin Shen’s Field Notes · Content type and attribution are shown above

English translation of the Chinese post originally published 2022-08-16. Translated 2026-10-30 with AI assistance. Historical figures and claims have not been updated or independently verified. 中文原文

Reading guide

Robin argues that this era has no shortage of predictions about major trends. What is missing is the patience to settle down and observe smaller trends closely. Entrepreneurial opportunities often lie in the subtle changes constantly unfolding around us.

Key points

There is no shortage of predictions about major trends.
What is missing is quiet, close observation of smaller trends.
Startup opportunities often hide in subtle changes around us.

One clear path continues into the distance among several branching routes, suggesting choice and focus. — Entrepreneurship & strategyThematic illustration · AI generated

Full text — English translation

Robin: “In this era, there is no shortage of predictions about major trends. What is missing, though, is settling down to observe all kinds of smaller trends closely. Entrepreneurial opportunities often lie in the subtle changes constantly unfolding around us.”

These articles are personal notes, book excerpts, and collected reprints. Figures and events reflect the time of the original publication, are not current information, and do not constitute investment advice.

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